An advertiser can allow a channel to run commercials in a lower rate at its convenience whenever time is available rather than in a special slot. Justify the following statement.

Related MCQs

• An advertiser can allow a channel to run commercials in a lower rate at its convivence whenever time is available rather than in a special slot. Justify the following statement.
• Once the ad is run, a _____ which is an actual page torn from the newspaper in which the ad was run is sent to the advertiser.
• The process of buying ads via a real-time bidding auction, where advertisers place bids simultaneously and the highest bidder takes the inventory slot and is automated and occurs with minimum intervention of a media buyer.
• ______ means fast forwarding the commercials while watchig recorded programs.
• ______ is the tool that tells us which channel and the programme is viewed most or it indicates the popularity of a TV channel or a programme.
• The advertiser must select the _______ who the media plans to influence.
• ______ is a technique for scheduling TV ads. where the commercial is repeated on the same channel time and again to reinforce the message for a short period .
• A media scheduling strategy in which planned messages run in intermittent periods is called __________strategy
• Split run facilities.
• When an ad is run in the media for a long period without any gap, we are using ______ scheduling.