______ is the the document or flow chart which details the tactics used to accomplish your media objectives.

Related MCQs

• Media planning process for determining the most ______ of media for achieving a set of media objectives
• A _______ is the combination of communication channels your business can use to meet its marketing objectives; typically, these include newspapers, radio, television, billboards, the Internet and social media.
• _____ outlines what the media plan is expected to accomplish.
• Media planning is the process of designing a course of action that shows how advertising _______ will be used to contribute to the achievement of the marketing and advertising objectives.
• Media Objectives
• There should be an attempt in the media objectives to balance the reach and
• It refers to the pattern of advertising timing, represented as plots on a yearly flow chart.
• _______ is the person at the adverising agency who develops and executes your media plan.
• Media planners also perform the actual media _____.
• The sum of the reach number of specific media vehicles in a given media plan gives the _______