There should be an attempt in the media objectives to balance the reach and

Related MCQs

• Media planning process for determining the most ______ of media for achieving a set of media objectives
• The sum of the reach number of specific media vehicles in a given media plan gives the _______
• Media mix has to reach _____.
• _____ isthe total weight of a specific media schedule, computed by multiplying the reach, expressed as a percentage of the population, by the average frequency.
• Media planning is the process of designing a course of action that shows how advertising _______ will be used to contribute to the achievement of the marketing and advertising objectives.
• A _______ is the combination of communication channels your business can use to meet its marketing objectives; typically, these include newspapers, radio, television, billboards, the Internet and social media.
• Media Objectives
• ______ is the the document or flow chart which details the tactics used to accomplish your media objectives.
• Media planners also perform the actual media _____.
• ______are a summation of exposures of the target audience to media vehicles in a media plan.