McqMate
Q. |
Media Objectives |
A. | It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization |
B. | It describes what you want the media plan to accomplish. |
C. | It describes how the advertiser will achieve the stated media objectives |
D. | It is the same brand’s percent of total sales for the new category for the same time period. |
Answer» B. It describes what you want the media plan to accomplish. |
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