Q.

Media Objectives

A. It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization
B. It describes what you want the media plan to accomplish.
C. It describes how the advertiser will achieve the stated media objectives
D. It is the same brand’s percent of total sales for the new category for the same time period.
Answer» B. It describes what you want the media plan to accomplish.
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