__________ refers to the duration of an advertising message or campaign over a given period of time.

Related MCQs

• Strategy of running campaign steadily with intermittent increase in advertising at certain intervals.
• ______ is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites  etc.
• “The ideal time and place at which consumers of a product or service can be reached with an advertising message.”
• _______ scheduling is where advertising runs for some period and then there is a gap , and again it runs for some period.
• _______ is a method where advertising runs for some period and then there is a gap, and again it runs for some period.
• It refers to total advertising required during a particular period.
• ______indicates a percentage of target audience who is exposed at least once in a given period to a particular media vehicle. It does not matter how many times they actually see or hear the ad message.
• ______ is a technique for scheduling TV ads. where the commercial is repeated on the same channel time and again to reinforce the message for a short period .
• ensure the repetition of the message. It is not so important to have a wider reach. While advertising an innovation, a _______ is preferred
• The possible exposure of the advertising message to one audience member is called an ________ (OTS)