______ is a technique for scheduling TV ads. where the commercial is repeated on the same channel time and again to reinforce the message for a short period .

Related MCQs

• _______ scheduling is where advertising runs for some period and then there is a gap , and again it runs for some period.
• when the same ad message is repeated due to higher frequency is causes ____
• _______ is a method where advertising runs for some period and then there is a gap, and again it runs for some period.
• __________ are small ads charged in terms of number of words, and putting the message in several categories or classes such as employment, real estate, matrimonial, automobiles etc
• _____ are small ads charged in terms of number of words, and putting the message in several categories or classes such as employment, real estate, matrimonial, automobiles
• The process of buying ads via a real-time bidding auction, where advertisers place bids simultaneously and the highest bidder takes the inventory slot and is automated and occurs with minimum intervention of a media buyer.
• ______ is the tool that tells us which channel and the programme is viewed most or it indicates the popularity of a TV channel or a programme.
• __________ refers to the duration of an advertising message or campaign over a given period of time.
• When an ad is run in the media for a long period without any gap, we are using ______ scheduling.
• ___________ decisions are the decisions about timing, continuity and size of ads.