When an ad is run in the media for a long period without any gap, we are using ______ scheduling.

Related MCQs

• _______ scheduling is where advertising runs for some period and then there is a gap , and again it runs for some period.
• A media scheduling strategy in which planned messages run in intermittent periods is called __________strategy
• _______ is a method where advertising runs for some period and then there is a gap, and again it runs for some period.
• Media planning process for determining the most ______ of media for achieving a set of media objectives
• _______ is a combination of Flighting and Continuous Scheduling that provides a floor of media support throughout the year with periodic increases.
• ______ is a technique for scheduling TV ads. where the commercial is repeated on the same channel time and again to reinforce the message for a short period .
• Once the ad is run, a _____ which is an actual page torn from the newspaper in which the ad was run is sent to the advertiser.
• Media planners also perform the actual media _____.
• The sum of the reach number of specific media vehicles in a given media plan gives the _______
• ______are a summation of exposures of the target audience to media vehicles in a media plan.