It refers to total advertising required during a particular period.

Related MCQs

• ______ refers to the combination of advertising channels that are used in the promotion of particular goods or services.
• ______ scheduling represents a consistent low-level advertising activity , and addition of pulse to make a high-level of advertising during certain periods
• _______ scheduling is where advertising runs for some period and then there is a gap , and again it runs for some period.
• _______ is a method where advertising runs for some period and then there is a gap, and again it runs for some period.
• ______ is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites  etc.
• __________ refers to the duration of an advertising message or campaign over a given period of time.
• Transit advertising is advertising
• Media planning is the process of designing a course of action that shows how advertising _______ will be used to contribute to the achievement of the marketing and advertising objectives.
• The total number of different households exposed at least once, to a medium during a given period
• The total number of potential exposures (audience size by the number of times the ad message is used during a period).