_______ is the person at the adverising agency who develops and executes your media plan.

Related MCQs

• The sum of the reach number of specific media vehicles in a given media plan gives the _______
• ______are a summation of exposures of the target audience to media vehicles in a media plan.
• Media planning process for determining the most ______ of media for achieving a set of media objectives
• A _______ is the combination of communication channels your business can use to meet its marketing objectives; typically, these include newspapers, radio, television, billboards, the Internet and social media.
• Every Media plan begins with an analysis of the _________
• _______ is an integral part of the media plan.
• _____ outlines what the media plan is expected to accomplish.
• ______ is the the document or flow chart which details the tactics used to accomplish your media objectives.
• Media planners also perform the actual media _____.
• ______ media is the oldest media form.