“The ideal time and place at which consumers of a product or service can be reached with an advertising message.”

Related MCQs

• __________ refers to the duration of an advertising message or campaign over a given period of time.
• Media ________ like TV, Radio, Print, Outdoor and Internet help convey the advertising message to the public.
• ______ advertising targets potential consumers aboard an airline.
• Media planning is the process of designing a course of action that shows how advertising _______ will be used to contribute to the achievement of the marketing and advertising objectives.
• ______ scheduling represents a consistent low-level advertising activity , and addition of pulse to make a high-level of advertising during certain periods
• ensure the repetition of the message. It is not so important to have a wider reach. While advertising an innovation, a _______ is preferred
• The possible exposure of the advertising message to one audience member is called an ________ (OTS)
• Transit advertising is advertising
• _________ advertising takes place within the store.
• ______ is a technique for scheduling TV ads. where the commercial is repeated on the same channel time and again to reinforce the message for a short period .