_________ is a type of OOH; which displays target customers directly at locations where retail transactions are carried out.

Related MCQs

• Media owners give the MBA directly for space or airtime bookings in excess of a certain volume. What is called type of second audit?
• Target Audience
• If AEC is 30000, CPRP is 900, calculate % of target audience
• If AEC is 30000, CPRP is 900, calculate % of target audience
• ______indicates a percentage of target audience who is exposed at least once in a given period to a particular media vehicle. It does not matter how many times they actually see or hear the ad message.
• _____indicates the number of times people in the target audience are exposed to a media vehicle during a given period of time.
• ______are a summation of exposures of the target audience to media vehicles in a media plan.
• __________ indicates a percentage of target audience who is exposed atleast once in a given period to a particular media vehicle.
• ________ gives the average number of times people or households in our target audience are exposed to a media vehicle.
• _____ is a type of media in which HD feature is available.