Media owners give the MBA directly for space or airtime bookings in excess of a certain volume. What is called type of second audit?

Related MCQs

• When national advertisers buy airtime from local or regional television stations, it Is called as
• Media planning process for determining the most ______ of media for achieving a set of media objectives
• The process of purchasing space in a media is:
• _____ is the second step of the media planning process.
• Media planners also perform the actual media _____.
• The sum of the reach number of specific media vehicles in a given media plan gives the _______
• ______are a summation of exposures of the target audience to media vehicles in a media plan.
• ______ media is the oldest media form.
• _________ is a type of OOH; which displays target customers directly at locations where retail transactions are carried out.
• In _____ type of media Privacy is a major disadvantage.