Building selective demand is the objective of which type of advertising?

Related MCQs

• A __________________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is successful, consumer demand will move the product through the channel.
• Keeping consumers thinking about the product is the objective for which type of advertising?
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• For many years mass-media advertising was king among promotion variables. Today, this form of advertising appears to be giving way to:
• Advertising reaches almost all facets of business in the United States. It has been estimated that advertising runs an annual bill of ________________ in the United States alone.
• No matter how big the advertising budget, advertising can succeed only if commercials:
• In terms of execution styles, which type of advertising might show how a product contributes to a person’s workout and health regime?
• In terms of execution styles, which type of advertising makes no claim about the product except to suggest that the product is part of such feelings as love or beauty?
• Which of the following promotional tools is often the most effective tool at certain stages in the buying process, particularly in building up buyers’ preferences, convictions, and actions?
• The personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called: