The personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called:

Related MCQs

• __________________ is well suited to highly targeted marketing efforts and to building one-to-one customer relationships.
• Personal selling is an expensive form of promotion. For example, research shows that personal selling costs companies _______ per sales call.
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?
• Which of the following promotional tools is often the most effective tool at certain stages in the buying process, particularly in building up buyers’ preferences, convictions, and actions?
• Building selective demand is the objective of which type of advertising?
• Developing an effective message strategy begins with identifying customer ___________ that can be used as advertising appeals.
• In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:
• Media planners consider many factors when making their media choices. According to the text, all of the following factors would be considered EXCEPT: