A __________________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is successful, consumer demand will move the product through the channel.

Related MCQs

• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• For many years mass-media advertising was king among promotion variables. Today, this form of advertising appears to be giving way to:
• ________________ is a major promotion function whose objective is to build good relations with the company’s various publics.
• Which of the following consumer-promotion tools is the most effective, but most expensive, way to introduce a new product?
• In terms of execution styles, which type of advertising makes no claim about the product except to suggest that the product is part of such feelings as love or beauty?
• The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.
• Advertising reaches almost all facets of business in the United States. It has been estimated that advertising runs an annual bill of ________________ in the United States alone.
• No matter how big the advertising budget, advertising can succeed only if commercials:
• The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?