Which of the following promotional tools is often the most effective tool at certain stages in the buying process, particularly in building up buyers’ preferences, convictions, and actions?

Related MCQs

• Which of the following promotional tools is thought to be the most expensive to use?
• Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.)
• Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information?
• Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?
• Which of the following promotional tools can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication?
• Which of the following consumer-promotion tools is the most effective, but most expensive, way to introduce a new product?
• Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
• The promotional tool that marketers tend to underuse or use only as an afterthought is best described as being which of the following?
• Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?
• Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?