A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

Related MCQs

• A __________________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is successful, consumer demand will move the product through the channel.
• The personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called:
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Which type of sales promotion uses free samples, coupons, and rebates?
• The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.
• Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?
• Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?
• Personal selling is an expensive form of promotion. For example, research shows that personal selling costs companies _______ per sales call.
• Which of the following budget methods ignores the effects of promotion on sales?
• Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?