Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?

Related MCQs

• Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
• The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.
• Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?
• There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be most directly concerned with Internet commerce?
• Which of the following promotional tools is often the most effective tool at certain stages in the buying process, particularly in building up buyers’ preferences, convictions, and actions?
• The promotional tool that marketers tend to underuse or use only as an afterthought is best described as being which of the following?
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• A __________________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is successful, consumer demand will move the product through the channel.
• Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact.