All of the following are benefits of a standardization policy in global advertising EXCEPT:

Related MCQs

• Advertising reaches almost all facets of business in the United States. It has been estimated that advertising runs an annual bill of ________________ in the United States alone.
• Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:
• Advertising appeals should have three characteristics. All of the following are among those characteristics EXCEPT:
• In evaluating messages for advertising, pointing out the benefits that make the product more desirable or interesting to consumers ensures that the message will be:
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• For many years mass-media advertising was king among promotion variables. Today, this form of advertising appears to be giving way to:
• No matter how big the advertising budget, advertising can succeed only if commercials:
• In terms of execution styles, which type of advertising makes no claim about the product except to suggest that the product is part of such feelings as love or beauty?
• A marketing services firm that assists companies in planning, preparing, implementing, and evaluating all or portions of their advertising programs is called a(n):
• All of the following are cited by the text as limitations or challenges to marketers trying to use the Web to build brands EXCEPT: