A marketing services firm that assists companies in planning, preparing, implementing, and evaluating all or portions of their advertising programs is called a(n):

Related MCQs

• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• In evaluating messages for advertising, pointing out the benefits that make the product more desirable or interesting to consumers ensures that the message will be:
• In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:
• Advertising reaches almost all facets of business in the United States. It has been estimated that advertising runs an annual bill of ________________ in the United States alone.
• Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:
• For many years mass-media advertising was king among promotion variables. Today, this form of advertising appears to be giving way to:
• No matter how big the advertising budget, advertising can succeed only if commercials:
• When a company chooses to use an animated character such as the Jolly Green Giant or Garfield the Cat in their commercial, they are using which of the following advertising execution formats?
• Advertising appeals should have three characteristics. All of the following are among those characteristics EXCEPT:
• All of the following are benefits of a standardization policy in global advertising EXCEPT: