Groups that have a direct or indirect influence on a persons attitudes or behavior is known as ‐‐‐‐‐‐‐‐‐‐

Related MCQs

• The three major types of non store retailing are direct selling, direct marketing and------
• The ______________________ component of attitudes focuses on behavioral tendencies
• ……….influence product line decisions.
• ………………is the marketing of a social message with a view to change behavior of people’s habit.
• ………………is the marketing of a social message with a view to change behavior of people’s habit.
• A major portion of the rural population consists of ………………..income groups.
•   is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
• In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation, buyers are divided into different groups on the basis of life‐systle into personality and values.
• In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation , buyers are divided into different groups on the basis of life style or personality and values.
• Direct marketing is found more suitable to which of the following products?