The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are                 .

Related MCQs

• The short-term benefit given to the customers to attract more customers is called:
• Marketing channel that involves no intermediaries to make their products available to final buyers is classified as
• Marketing channel that involves no intermediaries to made their products available to final buyers is classified as
• The financial exchange that takes place online between buyers and sellers is known as
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• ‐‐‐‐‐‐‐‐‐‐‐‐ is a strategy designed to cultivate customer loyalty, interaction and long‐term association with the company.
• In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
• In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?
• The ________ is a tool for identifying ways to create more customer value.
• In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers.