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Q. |
The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are . |
A. | customer focus, cost, convenience, and communication |
B. | customer solution, customer cost, convenience, and communication |
C. | convenience, control, competition, and cost |
D. | competition, cost, convenience, and communication |
Answer» B. customer solution, customer cost, convenience, and communication |
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