‐‐‐‐‐‐‐‐‐‐‐‐ is a strategy designed to cultivate customer loyalty, interaction and long‐term association with the company.

Related MCQs

• Brand loyalty indicates customer’s ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ towards the brand.
• In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
• The basic objective behind the ………………………… is to add value to the product significantly for winning the customers’ loyalty.
• The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are                 .
• Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as
• The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as
• The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?
• The customer will judge the offering by three basis elements: ________, services mix and quality, and price.
• Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
• Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.