Some companies are now switching from being product‐ centered to being more ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ centered.

Related MCQs

• The product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as
• Many companies are now turning their attention to …………….markets.
• Many companies are now turning their attention to …………….markets.
• The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
• Smaller companies tying up with leading companies to distribute through its network is known as ………………. Distribution.
• Smaller companies tying up with leading companies to distribute through its network is known as ______________ Distribution.
• The practice of using the established brand names of two different companies on the same product is termed as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• A product with the …………… is a green product.
• ---------- refers to duplicating the brand image of one product of promote another product of the same brand.
• In which stage of new product development process, the product and marketing programs are tested in realistic market settings?