The four Cs are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Related MCQs

• The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are                 .
• The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and -------
• The four Ps are characterized as being ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• The four elements; channels of distribution ,transportation, warehousing and inventory constitute ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• Primary data can be collected through all the four ways except –