The word positioning was coined by.

Related MCQs

• Which of the following are the elements of product positioning
• Positioning by emphasising the special attributes and benefits of the product is known as………..
• Positioning by emphasising the special attributes and benefits of the product is known as………..
• _________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years.
• The word channel is derived from the French word,
• The term …………. Marketing was coined by Steven Jurvetson in 1997.
• The term …………. Marketing was coined by Steven Jurvetson in 1997.
• Word of mouth marketing through electronic channels like email, internet etc is known as ……….
• Word of mouth marketing through electronic channels like email, internet etc is known as ……….