If the product passes through a longer channel of distribution, the marketer will have to give importance to

Related MCQs

• The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis
• ______________ factor is not considered as an important one while selecting channel of distribution
• What channel structure is it where the product goes directly from the producer to the final customer?
• Smaller companies tying up with leading companies to distribute through its network is known as ______________ Distribution.
• A product with the ______________ is a green product.
• ______________ refers to duplicating the brand image of one product of promote another product of the same brand.
• Which of the following is importance of e-marketing?
• ______________ is not a vertically integrated channel
• The word channel is derived from the French word,
• ______________ channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit