McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Commerce (B Com) .
Chapters
| 1. |
When a firm sets a very low price for one or more of its products with the intention'of driving its competitors out of business. |
| A. | Predatory Pricing |
| B. | Economy Pricing |
| C. | Psychological Pricing |
| D. | Penetration Pricing |
| Answer» C. Psychological Pricing | |
| 2. |
______________ marketing uses telecommunication devices to reach prospective customers |
| A. | Direct marketing |
| B. | Telemarketing |
| C. | Catalogue marketing |
| D. | All of these |
| Answer» B. Telemarketing | |
| 3. |
______________ is a system of selling goods directly to customers through a network of self employed people |
| A. | Multilevel marketing |
| B. | Whole sale marketing |
| C. | Vertical marketing |
| D. | None of these |
| Answer» A. Multilevel marketing | |
| 4. |
Sorting and grading of goods is considered as the function of |
| A. | Wholesalers |
| B. | Retailers |
| C. | Managers |
| D. | None of these |
| Answer» B. Retailers | |
| 5. |
______________ is a system of branch shops operated under a centralized management and dealing in similar lines of goods. |
| A. | Super market |
| B. | Multiple shops |
| C. | Self service store |
| D. | None of these |
| Answer» B. Multiple shops | |
| 6. |
______________ is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities. |
| A. | Cheap-jacks |
| B. | Hawkers |
| C. | Market traders |
| D. | None of these |
| Answer» A. Cheap-jacks | |
| 7. |
If the product passes through a longer channel of distribution, the marketer will have to give importance to |
| A. | Advertising |
| B. | Personal selling |
| C. | Direct selling |
| D. | None of these |
| Answer» A. Advertising | |
| 8. |
Yellow revolution refers to |
| A. | Aquaculture |
| B. | milk |
| C. | poultry |
| D. | none of these |
| Answer» C. poultry | |
| 9. |
When the advertisement is to create an image or reputation of the firm, it is a case of |
| A. | Product advertisement |
| B. | Institutional advertisement |
| C. | Reminder advertising |
| D. | None |
| Answer» B. Institutional advertisement | |
| 10. |
______________ refers to duplicating the brand image of one product of promote another product of the same brand. |
| A. | Surrogate advertising |
| B. | Shortage advertising |
| C. | Advocacy advertising |
| D. | None of these |
| Answer» A. Surrogate advertising | |
| 11. |
USP stands for |
| A. | Universal Service Provider |
| B. | Upper Service position |
| C. | Unique Selling Proposition |
| D. | None Of these |
| Answer» C. Unique Selling Proposition | |
| 12. |
______________ type of advertisement is used when the product enters into growth stage of PLC |
| A. | Selective advertising |
| B. | Reminder advertising |
| C. | Primary advertising |
| D. | None of these |
| Answer» A. Selective advertising | |
| 13. |
In marketing, MRP stands for |
| A. | Managing public relation |
| B. | Marketing public relation |
| C. | Monitoring public relation |
| D. | none of these |
| Answer» B. Marketing public relation | |
| 14. |
Markets popularly known as haats and shandies are ______________ markets. |
| A. | Rural |
| B. | Urban |
| C. | National |
| D. | none of these |
| Answer» A. Rural | |
| 15. |
Marketing research is a part of ______________ stage of rural marketing strategy. |
| A. | Planning |
| B. | execution |
| C. | feedback |
| D. | none of these |
| Answer» A. Planning | |
| 16. |
Introducing a product at low price and increasing the price once the brand succeeds is known as ______________ Pricing. |
| A. | Penetration |
| B. | skimming |
| C. | going rate |
| D. | none of these |
| Answer» A. Penetration | |
| 17. |
______________ was first used by Eugene J Kelly. |
| A. | Demarketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» B. meta marketing | |
| 18. |
In Japan ______________ .marketing is known as ‘Kuchikomi'. |
| A. | Word of mouth |
| B. | viral |
| C. | guerilla |
| D. | morph |
| Answer» A. Word of mouth | |
| 19. |
Marketing to babies in the womb is ______________ marketing. |
| A. | Galimatias |
| B. | viral |
| C. | guerilla |
| D. | morph |
| Answer» A. Galimatias | |
| 20. |
Buying and selling over the internet is known as ______________ |
| A. | E-marketing |
| B. | E-business |
| C. | E-commerce |
| D. | none of these |
| Answer» C. E-commerce | |
| 21. |
A financial instrument which can be used more than once to borrow money or buy goods and services on credit is ______________ |
| A. | debit card |
| B. | credit card |
| C. | smart card |
| D. | none of these |
| Answer» B. credit card | |
| 22. |
A security tool to verify the authenticity of the message and claimed identity of the sender and to verify the message integrity is |
| A. | encryption |
| B. | firewalls |
| C. | digital certificates |
| D. | digital signature |
| Answer» D. digital signature | |
| 23. |
The private content of a transaction, if unprotected can be intercepted when it goes through the route over the internet is called ______________ |
| A. | Spoofing |
| B. | Unauthorized disclosure |
| C. | Eavesdropping |
| D. | Phishing |
| Answer» C. Eavesdropping | |
| 24. |
The concept of marketing mix was developed by |
| A. | Philip Kotler |
| B. | Stapleton |
| C. | N.H Borden |
| D. | Albert W Emery |
| Answer» C. N.H Borden | |
| 25. |
Market where there is no physical delivery of goods |
| A. | Future market |
| B. | Spot market |
| C. | Perfect market |
| D. | None of these |
| Answer» A. Future market | |
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