The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis

Related MCQs

• If the product passes through a longer channel of distribution, the marketer will have to give importance to
• Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
• In ______________ appeals are emotional
• If goods directly move from producer to consumer, it is known as
• ______________ is not a consumer promotion scheme
• Anything that has the ability to satisfy a consumer need is known as ______________
• American expression for fast moving consumer goods is ______________ goods.
• ______________ means the set of marketing intermediaries through which the goods flow from the producer to consumer.
• Setting price on the basis of the total cost per unit is known as ______________
• Consumers show ______________ while buying their products on regular basis