The word channel is derived from the French word,

Related MCQs

• ______________ is not a vertically integrated channel
• ______________ factor is not considered as an important one while selecting channel of distribution
• ______________ channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit
• If the product passes through a longer channel of distribution, the marketer will have to give importance to
• What channel structure is it where the product goes directly from the producer to the final customer?
• Word of mouth marketing through electronic channels like email, internet etc is known as ______________.