The concept of marketing mix was developed by

Related MCQs

• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• Which of the following is not an element of service marketing mix?
• The only revenue producing element in the marketing mix is.
• Which of the following is not an element of Social marketing mix?
• Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
• Marketing research is a part of ______________ stage of rural marketing strategy.
• Marketing to babies in the womb is ______________ marketing.
• Which of the following is against marketing concept ?
• Which of the following is not an element of promotion mix