An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.

Related MCQs

• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
• The concentration of all marketing efforts on one selected segment within the total market.
• The concentration of all marketing efforts on one selected segment within the total market.
• Which of the following is not an element of service marketing mix?
• The only revenue producing element in the marketing mix is.
• The concept of marketing mix was developed by
• Which of the following is not an element of Social marketing mix?
• Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
• Products designed to meet global segments