When the manufacturer establishes two or more channels catering to the same market, then …………… occurs.

Related MCQs

• Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms?
• Which of the following is an example of the external natural environment for a manufacturer of metal lawn furniture?
• _________ is work for a manufacturer and call on customers to provide product information, may be involved in promotional activities. (Ex: pharmaceutical reps)
• The benefits of marketing channels are………..
• Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as……….
• ……………………..bridges the gap between the market and the productive capacity of the firm.
• Sarah and Steve are sales reps for a major pharmaceutical company in the same geographic area. Sarah calls on private practice physicians, while Steve calls on hospital groups. Their sales manager would likely have an ethical dilemma in the area of:
• Ask for order, review points of agreement, help in writing up the order, ask which model the customer wants, note that customer will lose out if not ordered now; offer incentives to buy now – lower price, larger quantity for same price are several techniques of ______________________.
• Through their contacts, experience, specialization, and scale of operation,usually offer the firm more than it can achieve on its own.
• …………….is set for an individual salesperson, geographical areas, product lines or distributive outlet or for any one or more of these on combination.