……………………..bridges the gap between the market and the productive capacity of the firm.

Related MCQs

• Through their contacts, experience, specialization, and scale of operation,usually offer the firm more than it can achieve on its own.
• The first step in determining how a firm's sales force compensation program will be structured is to determine the:
• Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as……….
• When the manufacturer establishes two or more channels catering to the same market, then …………… occurs.
• The difference between transactional selling and relationship selling is
• Sales organization defines the relation ship between people in the organization in term of authority, responsibility and ……………
• A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ………….gaps that separate goods and services from those who would use them.
• A…………is a systematic and comprehensive appraisal of the total selling operation. It appraises integration of the individual inputs to the personal selling efforts and identifies and evaluates assumption underlying the sales operation.
• Designing sales force strategy and structure, recruit and select, training, compensation, supervise and evaluation are the major steps of
• Sales management is the …………….of a sales staff, and the tracking and reporting of the company’s sales.