Product assortment depth focus on

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• Product assortment breadth focuses on
• If an organization targets to market a particular product to a variety of segments in order to build a strong reputation in that product area is called.
• If an organization targets to market a particular product to a variety of segments in order to build a strong reputation in that product area is called.
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• The method which generate new product ideas by analyzing the customer needs, wants and ideas is known.