The number of product lines a company carries is called.

Related MCQs

• The number of product lines a company carries is called.
• The number of variants of a product offered by a company is called.
• In which stage of product life cycle strategy, the company takes decision whether to maintain, harvest or drop the product.
• If an organization targets to market a particular product to a variety of segments in order to build a strong reputation in that product area is called.
• If an organization targets to market a particular product to a variety of segments in order to build a strong reputation in that product area is called.
• If a company increases product line length by increasing its products range it is called.
• Those aspects of business that a retailer can directly affect, such as store hours and merchandise lines carried are referred to as:
• Giant retailers called _____ concentrate on one product category such as toys or home improvement
• A traditional format that sell 20-80 percent of groceries and other consumable product at discounted prices
• In which of the following behavioral models there will be no product differentiation and brands as a factor plays very little role in the purchase preferences.