________ can influence the consumers’ thoughts about products.

Related MCQs

• The price of products and services often influence whether _______________, and, if so, which competitive offering is selected.
• Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:
• Consumers who purchase a Harley-Davidson motorcycle can receive which of the following in addition to the purchase of the product?
• Once a company knows a consumer’s preferences, the company can predict, without asking the consumer directly, what other products or services that consumer might enjoy through ___________.
• It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.
• When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
• Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.
• _____________ is the buying behaviour of final consumers.
• Ads affecting consumers subconscious minds are classified as
• How do consumers respond to various marketing efforts the company might use? The starting point is the _____ of a buyer’s behavior.