Tendency of difficult understanding related to use of market offering is called

Related MCQs

• Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.
• The price of products and services often influence whether _______________, and, if so, which competitive offering is selected.
• Tendency to which experiences of potential customers fits with innovation is called
• Being the first firm to market a product successfully in an emerging market often leads to what is called the _____________________.
• Tendency to which results of innovation are communicated to others is classified as
• The tendency for elderly people to move more slowly is an example of:
• It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.
• Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:
• Well-known brand 'Apple' is related to brand personality trait of
• Issues related to trust in EC include all of the following EXCEPT: