Q.

Which of the following is NOT one of the criteria which have to be met if the segmentation process is to be valid:

A. the segment is large enough to be profitable
B. consumers within a segment have similar product needs and differ from consumers in other segments
C. the consumers in a segment have to be alike demographically
D. the important differences among segments can be identified
Answer» C. the consumers in a segment have to be alike demographically

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