Which of the following is NOT one of the criteria which have to be met if the segmentation process is to be valid:

Related MCQs

• Marketing and advertising aplproaches has evolved from mass marketing to market segmentation to one-to-one marketing. This evolution occurred because:
• Which one is not a base for market segmentation?
• Social class, lifestyle, personality, and activities are descriptors used in ___________ market segmentation.
• In 'stages of adoption process', stage in which customer considers whether to try product or not to is classified as
• Which of the following is NOT one of Hofstede’s dimensions?
• Which one of the following does NOT reflect the correct use of the term ‘tribe’ when used to describe communities characterized by people who share:
• "We are what we have" would be associated with which of the following concepts?
• Darla considers herself to be a gourmet, and she has dined at many of the finest restaurants in the United States. On a recent trip to New Orleans, she refused to eat at a restaurant that was purported to have some of the best Cajun food because it had oil cloth and plastic flowers on the tables. Which situational influence explains Darla's refusal to eat at this restaurant?
• __________ are factors that have been shown to affect consumer behavior.
• When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called: