Which one of the following does NOT reflect the correct use of the term ‘tribe’ when used to describe communities characterized by people who share:

Related MCQs

• Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.
• Which two of the following are terms used by Cook to describe the two kinds of information used in a social encounter?
• Which of the following would be the BEST description of the major AIO dimensions that describe a person's pattern of living?
• The view that lower-class people imitate upper-class people is called:
• What is the correct term for a situation where a stimulus no longer evokes the conditioned response?
• What does the term ‘evoked set’ mean?
• Which of the following is not a defined use of marketing research?
• Which of the following is NOT one of the criteria which have to be met if the segmentation process is to be valid:
• In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:
• People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called _____.