Marketing and advertising aplproaches has evolved from mass marketing to market segmentation to one-to-one marketing. This evolution occurred because:

Related MCQs

• Social class, lifestyle, personality, and activities are descriptors used in ___________ market segmentation.
• Which one is not a base for market segmentation?
• Which of the following is NOT one of the criteria which have to be met if the segmentation process is to be valid:
• Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.
• Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.
• Being the first firm to market a product successfully in an emerging market often leads to what is called the _____________________.
• Darla considers herself to be a gourmet, and she has dined at many of the finest restaurants in the United States. On a recent trip to New Orleans, she refused to eat at a restaurant that was purported to have some of the best Cajun food because it had oil cloth and plastic flowers on the tables. Which situational influence explains Darla's refusal to eat at this restaurant?
• Why is market research an essential tool for the marketing manager?
• Banner advertising on Web sites helps trigger a realization that there is a gap between reality and a desired state, which occurs in the __________ stage of the EC purchase decision-making process.
• Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means: