Which one is not a base for market segmentation?

Related MCQs

• Marketing and advertising aplproaches has evolved from mass marketing to market segmentation to one-to-one marketing. This evolution occurred because:
• Social class, lifestyle, personality, and activities are descriptors used in ___________ market segmentation.
• Which of the following is NOT one of the criteria which have to be met if the segmentation process is to be valid:
• Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.
• Being the first firm to market a product successfully in an emerging market often leads to what is called the _____________________.
• Which of the following is NOT a market research tool?
• It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.
• All of the following are correct about market research methods EXCEPT:
• Why is market research an essential tool for the marketing manager?
• Tendency of difficult understanding related to use of market offering is called