Rules for purchasing are called:

Related MCQs

• Consumer behavior differs when you are installing a fire protection system for your warehouse full of steel desks and when you are purchasing a fire protection system for your home, which is full of irreplaceable antiques. Which situational influence explains this consumer behavior?
• The major environmental variables influencing EC purchasing are:
• By ______________________ we mean we mean that the consumer stops purchasing or using the product.
• Disappointment following a purchase is called:
• The individual responsible for the flow of information is called:
• In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:
• When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
• The expanded view of the exchange which includes the issues that influence the consumer before, during, and after a purchase is called:
• Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:
• Group which can exert influences on other because of specialized knowledge and skills is called