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| Q. |
The major environmental variables influencing EC purchasing are: |
| A. | Price, brand, frequency of purchase, and tangibility. |
| B. | Social, cultural, community, regulatory, political, and legal. |
| C. | Age, gender, ethnicity, education, and lifestyle. |
| D. | Price, social, cultural, ethnicity, and lifestyle. |
| Answer» A. Price, brand, frequency of purchase, and tangibility. | |
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