The view that lower-class people imitate upper-class people is called:

Related MCQs

• When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
• The expanded view of the exchange which includes the issues that influence the consumer before, during, and after a purchase is called:
• Interpretivists tend to challenge the beliefs of the positivists. The interpretivists' view is that:
• In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:
• People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called _____.
• The way we think other people see us is called:
• The set of shared beliefs, behaviours and attitudes associated with a large group of people is called:
• Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.
• The tendency for elderly people to move more slowly is an example of:
• Each culture contains smaller _____, or groups of people with shared value systems based on common life experiences and situations.