Interpretivists tend to challenge the beliefs of the positivists. The interpretivists' view is that:

Related MCQs

• People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called _____.
• The set of shared beliefs, behaviours and attitudes associated with a large group of people is called:
• The values, beliefs, behaviour, and material objects that constitute a people's way of life is defined as
• The __________________ of an innovation refers to the extent to which the innovation is consistent with present needs, motives, values, beliefs, and behaviors.
• The notion of _________________________ reflects the human desire for balance, order, and consistency between beliefs and behaviors.
• Very high levels of purchase involvement tend to produce _____.
• Different social classes tend to have different attitudinal configurations and _______ that influence the behavior of individual members.
• When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
• The expanded view of the exchange which includes the issues that influence the consumer before, during, and after a purchase is called:
• The view that lower-class people imitate upper-class people is called: