By ___________________, we mean a preference for existing, familiar products, and behaviors over novel ones.

Related MCQs

• The notion of _________________________ reflects the human desire for balance, order, and consistency between beliefs and behaviors.
• Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:
• The __________________ of an innovation refers to the extent to which the innovation is consistent with present needs, motives, values, beliefs, and behaviors.
• By ______________________ we mean we mean that the consumer stops purchasing or using the product.
• In order to change existing behaviours, people need to be presented with a choice that makes decision making feel:
• The price of products and services often influence whether _______________, and, if so, which competitive offering is selected.
• If customer 's expectations and products performance matches, customer is
• What does the term ‘evoked set’ mean?
• ________ can influence the consumers’ thoughts about products.
• Insistent demands for products is called: