The __________________ of an innovation refers to the extent to which the innovation is consistent with present needs, motives, values, beliefs, and behaviors.

Related MCQs

• Maslow's hierarchy of needs, food, water, sleep, and to an extent, sex, are considered _____ motives.
• The notion of _________________________ reflects the human desire for balance, order, and consistency between beliefs and behaviors.
• Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.
• The values, beliefs, behaviour, and material objects that constitute a people's way of life is defined as
• The ________________ refers to the spread of an innovation from its creative source across space and time.
• By ___________________, we mean a preference for existing, familiar products, and behaviors over novel ones.
• People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called _____.
• The set of shared beliefs, behaviours and attitudes associated with a large group of people is called:
• Interpretivists tend to challenge the beliefs of the positivists. The interpretivists' view is that:
• Tendency to which results of innovation are communicated to others is classified as