McqMate
| Q. |
The single group within society that is most vulnerable to reference group influence is |
| A. | The older consumer who feels somewhat left out of things |
| B. | Married women, many of whom feel a need for stability in their lives |
| C. | New immigrants who really want to assimilate into their new culture |
| D. | Children, who base most of their buying decisions on outside influences |
| Answer» D. Children, who base most of their buying decisions on outside influences | |
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