What is the process of offering customized services to individual customers by using flexible processes, without foregoing the advantages of mass production?

Related MCQs

• _____________ occurs when a company intentionally uses services as the stage, and goods as theprops, to engage individual customers in a way that creates a memorable event.
• Compared with low-contact services, customers of high-contact services are more likely to judgeservice quality on the basis of:
• Companies are now offering services like selling and delivering products over the internet. What is this kind of business service known as?
• Loyal customers offer advantages with regard to:
• Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called……..
• Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called
• Customers should be retained by a service business because retained customers (Choose the false statement)
• Service organizations often tend to ignore the feeling of customers when they are kept waiting. —The psychology of waiting lines“ is an article written by David Maister with various principles to provide more insights into ‘waiting‘ for both customers as well as service providers. Which of the following is not true about the principlesof waiting?
• A service organization can deliver quality service to its customers if it follows a systematic method in identifyingthecustomers‘ needs. Christopher Lovelock suggested that the various supplementary services offered acrossvarious industries can be grouped into eight categories. Which of the following is not one of these categories?
• In Arab countries like Saudi Arabia, charging interest on a loan is against the “Muslim law”. Therefore, banksoperating in these countries customize their product offering as per the local requirements. Which parameter ofassessing globalization level of a firm does this example explain?